Many mnml shoppers agree that the quality is also of a higher caliber than fast fashion goods. Mnml only sells their products online to avoid huge markups associated with traditional retail (Credit: mnml.la) The pieces come with a slightly higher price tag than fast fashion chains but are still very much attainable for the average consumer. While high-end streetwear brands release denim for upwards of $400, mnml can keep their pieces just under $100. Mnml’s reasonable price points contribute to their enduring success. The brand operates in an online-only model to reduce overhead and avoid the large markups associated with brick-and-mortar retail.ĭesigns are produced in limited quantities to avoid markdowns and overstocking so that prices can always remain fair.
One of mnml’s core business principles is its affordable pricing. The combination of progressive styles and fair prices has kept mnml at the forefront of the streetwear world for over five years now. The design team constantly experiments with new silhouettes and fabrics to give the brand a competitive edge. Founder and CEO Matt Fields claims he has searched long and hard to find the best factories for denim washes. Mnml pride themselves on their premium denim. Mnml is known for its contemporary streetwear styles, often incorporating camo, graphics, and light distressing However, mnml’s use of muted color palettes makes even the most distressed styles feel toned down enough for everyday wear. In true streetwear fashion, their designs often feature camo and graphic prints, while a large selection of their denim comes with light distressing. The brand, whose name is derived from the word minimal, has become famous for its clean streetwear styles with an emphasis on contemporary simplicity.
Mnml was launched in 2016 with one simple mission: to create high-quality wardrobe staples at an accessible price point. LA-based streetwear label, mnml, offers high-quality jeans at budget-friendly prices (Credit: / Instagram)īut how exactly did mnml find such rapid success? Below we’ll be sharing the details behind the brand’s rise to fame. Hypebeast, the leading online platform for streetwear news, has called the brand “the premiere destination of high quality, yet affordable streetwear.” Mnml, the LA-based denim and streetwear brand for men, has become a rising star on the scene for its fashion-forward designs and budget-friendly prices. There’s one brand that has been making bigger waves than most in the streetwear industry in recent years.
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